Courses

inside the box innovation

Structured Creativity in Marketing

Course Syllabus:

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Systematic Creativity in Marketing (English)

Course Syllabus:

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Vidoes:

Methods in Marketing Research

Course Syllabus:

Pdf

Slides:

Introduction/ Regression/ Conjoint Analysis/ Factor Analysis/ Cluster Analysis/ Positiong/ Diffusion/ Preparing a research/ ANOVA

Marketing Seminar

Course Syllabus:

Pdf

Readings

The Voice Of The Customer

The Management Of Innovation Dilemma

Templates In Creative Sparks

The Management Of Innovation Dilemma

Necessary Conditions In Puzzles Solving